Monday, March 23, 2020
Electrified: The Ben Franklin Story In my opinion Ben Franklin was the most influential of the founding fathers. He did a lot more than just help found our nation though. He was also a scientist, diplomat, businessman, and philosopher. I can't think of any person who is more quoted than he is, and he lived 200 years ago! Benjamin Franklin, born January 17, 1706, was the 10th son of 17 children. He was born and grew up in Boston. Even though he was considered by most to be extremely intelligent, he only attended grammar school for 2 years. When he was just 10 years-old, Ben began to work for his father as a candle maker (Sahlman). In 1717, he began to regain some of the knowledge that he was deprived when he was pulled out of school to work for his father. Franklin began reading writings from such authors as: Plutarch, Defoe, and Mather (The Electric Franklin). This education obviously became very important later in his life to him and our country. It is like he said, Genius without education is like silver in the mine (Glenn). Ben Franklin grew up extremely quickly by today's standards. At the age of 17, he ran away from his home in Boston and moved to Philadelphia. Franklin slipped a letter, signed Silence Dogood, under the door of his brother's newspaper, the New England Courant. That letter and the next 13 written by Franklin were published anonymously. The essays were widely read and acclaimed for their satire (Sahlman). Once in Philadelphia he got a job as a printer. He established a friendship with the Pennsylvania governor, Sir William Keith. Franklin took Keith's suggestion and decided to go into business for himself. Franklin proved himself to be a great businessman (Sahlman). These are Ben Franklin's Top 10 Business Maxims: 1. Your first ambition should be the acquisition of knowledge, pertaining to your business. 2. During business attend to nothing but business, but be prompt in responding to all communications, and never suffer a letter to remain without an answer. 3. Never fail to met a business engagement, however irksome it may be at that moment. 4. Never run down a neighbor's property or goods and praise up your own. It is a mark of low breeding and will gain you nothing. 5. Never misrepresent, falsify, or deceive; have one rule of moral life, never swerve from it, whatever may be the acts or opinions of others. 6. Be affable, polite and obliging to everybody. Avoid discussions, anger, and pettishness, interfere with no disputes the creation of others. 7. Endeavor to be perfect in the calling in which you are engaged. 8. Make no investments without a full acquaintance with their nature and condition; and select such investments as have intrinsic value. 9. Never form the habit of talking about your neighbors, or repeating things that you hear others say. You will avoid much unpleasantness, and sometimes serious difficulties. 10. Be economical; a gain usually requires expense; what is saved is clear (Herrmann). Keith offered to arrange letters of credit and introduction for Franklin's trip to London to purchase equipment. Even though Franklin was a great business man, he wasn't expecting Keith to be unreliable. Due to the fact that he got to London without anything of real value, Franklin was stranded in Europe. He quickly found employment in two of London's largest printing houses, however, and after two years, earned enough money to return to America (Kavasery). By 1730 he was on his feet and owned his own printing company. It was that year in which he married Deborah Read. They had children in each of the next two years. They had William in 1731 and Francis in 1732 (Kavasery). At this time he began to publish and extremely successful book. It was called Poor Richard's Almanac. This book was extremely highly thought of. For the most part, it would be equivalent to the modern day Farmer's Almanac (The Electric Franklin). The Farmer's Almanac wasn't the only thing that he wrote. He also wrote an autobiography. In there he included his plan for moral perfection. Number 12 on his list of 13 things was chastity (Franklin 188-189). I don't think he got that far considering there is proof that he fathered
Friday, March 6, 2020
Legally Blonde Review essays Legally Blonde is full of a range of fantastic actors including: Reese Witherspoon, Luke Wilson, Selma Blair, Mathew Davis and Victor Garber. It is based around the book by Amanda Brown. Legally Blonde is about Elle Woods who is the stereotypical blonde bimbo, who is president of her sorority house Delta Nu. With her pink fluffy pen and her pet Chihuahua Bruiser she is sure to turn heads. However Elles perfect world is turned upside down when her ambitious wealthy boyfriend, Warner Huntington, the 3rd, dumps her for being too blonde. Elle, who is torn by this, decides to take action and become exactly what Warner wants a serious Harvard Law Student! The beginning of the movie cleverly introduces Elle by using big close ups of Elles main features. It also gives the audience an impression of the sort of things she is interested in, this is shown through swapping from shots of Elle to shots of the other girls in her sorority passing a card for Elle around whilst also being involved in different activities showing the audience the sort of person Elle is. This also conveys their feelings towards Elle. The opening shot is also used to set the tone of the world the movie is supposed to be in. As well as introducing Elle this scene also starts the plot. From this Elle is set to have dinner with Warner and given the false impression that he wants to propose. This film also has excellent camera work. When Elle and Warner are having dinner the camera only shows the face of which ever one of them is speaking, and as the conversation becomes more intense the camera begins to slowly zoom in on each of their facial expressions until the tensi on breaks and the camera is left at a close up shot of Elles facial expression, which displays her disappointment. This is not only a breaking point in the movie but gives the audience an excellent view of both Elles and Warners emotions. Another similar example o...
Tuesday, February 18, 2020
STRATEGIC ANALYSIS case - Assignment Example To achieve, the social organization aims at helping parents, educators, other residents, as well as additional stakeholders with emphasis on developing a safe learning environment for children. The first goal of HCZ was to set up a seamless system with necessary support to the child before birth through to adulthood in college. The goal was to have a best-practice conveyor belt. The biggest problem faced by the social organization was evaluating and measuring the success of the same. Secondly, the top management at HCZ aimed at helping children from humble and troubled backgrounds to grow actively and become healthy adults within their respective communities. HCZ aims at building a society with healthy children and the community simultaneously. In the process, the focus of the institution went on important groups and frequency. To help children grow into responsible adults, HCZ attached two strategies to this goal. Children remained under the watch of responsible parents. It was expected that the caring parents would be ideal models for children to learn from as they grow. The second strategy was exposing children to the right healthcare, social stimulation, intellectual ascendancy, as well as continued guidance. To run the project effectively, the management integrated the two strategies into the overall model upon which the institution ran. In his opinion, the president and Chief Executive of the social organization felt that pursuing a zone approach stood out as the best framework for the development of the entire project. In its design, the methodology meant the project will have cumulative and a scalable influence on the sampled population. Furthermore, the management at HCZ put in place strict geographical boundaries that guided delivery of services. The success of zone approach relied on obtaining sustainable funding. Sourcing for additional money was important to achieve meaningful growth. In the process, HCZ
Tuesday, February 4, 2020
Discuss the reason why Jimmy Carter was so unpopular with the US electorate - Essay Example Besides, he also created a department of energy to conserve energy besides ensuring price controls. His tenure was during the period when Arab countries put oil embargo on US and resultantly a new energy policy was devised to ensure the development of alternative energy sources besides conserving and price controls. He was also a very strong follower of human rights and was the main personality behind the Egypt-Israel peace deal. Despite his achievement, however, during the end of his period, he fell out of the favor of US electorate for different reasons. There are four important incidents which resulted into a gradual decline in his popularity and resultantly he was unable to get elected for the second time. Jimmy Carter was the 39th President of US and served as President of United States of America from 1977 to 1981. Prior to becoming president, he also served as a Senator and Governor of Georgia. His tenure was remarkable for the reasons that he was instrumental behind the creation of department of education and department of energy- two departments which became responsible for education and energy in the country. (Brinkley and Dyer, 2004)Ã Department of Education was formulated in order to standardize the education across the whole country and ensure that each citizen of the State receives same education regardless of the differences in the social and economic standing of the family. Apart from this, the department of energy was formulated to not only device policies for the conservation of the energy but also ensure price controls besides developing the sources for alternative energy. Starting from such a humble beginning, the tenure of Carter may be considered as a mix bag. At one hand he was successful in ensuring peace deals between Egypt and Israel while on the other hand, he was unable to control the damage done by few events at the end of his tenure. He gradually started to lose popularity as
Sunday, January 26, 2020
Economic Effects of Immigration Moon Kyung Jung A trend that existed long time ago and still nowadays that people tend to move from one place to another in order to achieve better conditions of living and profits. Disregard the size, for many reasons immigrations occurred from several places. Of course the immigration occurs from less developed countries (LDCs) to more developed countries like the U.S.  As the immigration process concentrates in place such as the U.S. will affect that country in many ways. The immigrants from LDCs disproportionately have little schooling, so school system might be affected. Also, most of immigrants are mostly unskilled workers, so it would affect the low-wage labor market, but affect high-wage markets. As well as the ratio of exports and imports to GDP has risen as well, and an increasing proportion of imports have come from LDCs. However, immigration does not only bring positive effects to a country, but also brings negatives at the same time such as security problems. Throughout this pa per, I will focus on both positives and negatives. This paper has three sections. First section will discuss about the effects of immigration on the U.S. labor market. Second section will discuss about the effects, both on social and economic levels. And last section will discuss about the changes in politics and effects of immigration to them. Will immigration affect the markets? Yes, it definitely will because the market is a place where human interactions are happening and immigrants are part of the societies and they become to involve in the market as they revert. There are so many markets that immigrants can affect, but I will mostly focus on the labor market. There was a significant rise in immigration and trade in the U.S. since the 1960s. Since then, the major impulse for the increased inflow of legal immigration from less developed countries was the 1965 Amendments to the Immigration and Nationality Act. There were many reasons why people sought the U.S. as a place to immigrate. The simplest reason is the huge wage differential between the U.S. and border countries like Mexico and this also increased illegal immigrants. During the few decades after the Act, the U.S. faced a significant increase in the population pool that from 1970 to 1996, the number of foreign-born persons increased by 15 million, raising the foreign-born share of the U.S. to 9.3 percent in 1996. Many immigrants first settled in the six main immigrant-receiving states: California, New York, Texas, Florida, New Jersey and Illinois, but soon spread out by 1990s. Because of the most immigrants were in the adult population (aged 18 to 64), the effect of im migration on native labor was huge, mainly in these six states during the decades. The effect on native labor depends crucially on the skill distribution between immigrants and natives. Basically, if the immigrants are skillful as the natives then both groups are in the same skill-match that there will be no change in the structure of wages. By contrast, if immigrants are not skillful as the natives, then the wages will tend to concentrate to skillful workers and will shift the distribution of income toward the more of the natives, and the opposite will happen if the immigrants are more skillful.  In the table from the article Ã¢â¬Å"How Much Do Immigration and Trade Affect Labor Market Outcomes?Ã¢â¬ it compares the distributions of years of schooling for immigrants and natives in the U.S. and in California for 1990 and 1995. The table is showing that the distribution of immigrants by educational achievement is more spread than that of natives. A disproportionately large number of immigrants have fewer than nine years of education, but also, a disproportionately high number have more than sixteen years. On average, however, immigrants have fewer years of schooling than natives.  As a result, the contribution of immigrants to the supply of skills has become increasingly concentrated in the lower educational categories.  These lower educational categories include farming occupations, service jobs, private household workers, and operators and fabricators. Immigrants are less likely than natives to work in white collar jobs and are especially underrepresented in gov ernment jobs. Accordingly, this results in increasing competition in lower-skilled industries, which possibly can reduce the wage of workers while enhancing their performances. However, immigrants can just as easily work in any industries as the natives if they become skillful and second generation of these immigrants are gradually increasing their educational level so it seems that the immigrants possibly can easily acquire skillful jobs. Were the changes emerged from the immigration effect positive? This answer can vary depending upon who one stand for. If the one is a native, he/she might consider it as negative because the immigrants made the natives harder to look for a job and the competition even made the natives acquire higher education now. However, the immigrants will not think in the same way because the minimum wage they receive in the U.S. is much higher compared to their home countries, so as long as they can afford jobs they find it successful. But now, letÃ¢â¬â¢s stay away from this sentimentalism and talk about real negatives. There are many problems emerge as more immigrants enter a country. Simply, letÃ¢â¬â¢s think about an example. Suppose there is a small company and due to its successful innovation, it became huge and famous. Now, more people are willing to work for this company and the company is willing to hire more workers. However, as the workers increase, the company has to create another building or make the original building larger. Also, there will be higher costs for training them. The transfer of information between divisions will cost even more. There are just so many issues pop out as the number of people grows. This logic also applies to countries that accept large number of immigrants like the U.S. However, there is a bigger problem than just about the costs. It is the security. When countries are dealing each other internationally, every single of them has dealt with excessive securitization of individual and group. Because people particularly emphasized on pervasiveness of fear and mistrust among stated intentions for peace, there is an idiom like Ã¢â¬Å"Who wants peace must prepare for war.Ã¢â¬  This idea of securitization even played a huge role during the world wars that Hitler wanted to restore and save the dignity of German, while exclude or persecute many Jews. Also, the nuclear arms race during the Cold War that the U.S. and Soviet Union wanted to get more people under their ideology by securing their members. However, when it comes to a country level, it is a little bit different. There is a term called the security dilemma where Ã¢â¬Å"the means by which a state tries to increase its security decrease the security of others.Ã¢â¬  At the social level, the immigration often creates public opposition. For the past two decades, hostility to immigration has become increasingly politicized in many regions of Western Europe and the U.S. Anti-immigrant parties often give elaborations for why an individual would object immigration or support a nativist political movement. However, unsurprisingly the academics blame individualsÃ¢â¬â¢ nativism on lack of personal contact with immigrants, poor education, youthfulness, masculinity, a rural environment, failure to belong to a union, membership in the ethnic or linguistic majority. However, the reality isnÃ¢â¬â¢t the same as idealism. In fact, psychological school usually gives tiny help to those seeking to reduce nativism because it is hard to determine which specific bills to pass to reduce public alienation.  These anti-immigration movements are honestly waste of time and resources. What is so beneficial by kicking all immigrants out of a country who are people that possibly can enhance the quality of the country through the competition which makes everything efficient? I cannot find any reasonable answer for this question. Obviously, the nativists will say things that are economic self-interest. Most citizens will support any political movements only if they seem like beneficial to themselves. Apparently, the immigration does not seem like beneficial to the nativists. However, as mentioned earlier, it is not true. It is beneficial to a country when there is more population because it provides greater amounts of better services, rise in productivity, and more. Anti-immigration movements are not the only things that happen because of the immigration. PAGE 25Ã ¬Ã ªÃ ½ How muchÃ¢â¬ Bibliography How Much Do Immigration and Trade Affect Labor Market Outcomes? George J. Borjas, Richard B. Freeman, Lawrence F. Katz, John DiNardo and John M. Abowd http://www.jstor.org/stable/2534701?seq=2 Immigration Phobia and the Security Dilemma Mikhail A. Alexseev San Diego State University from Journal of Economic History http://ebooks.cambridge.org/ebook.jsf?bid=CBO9780511528064 Immigration and Politics in the New Europe Gallya Lahav State University of New York from Journal of Economic History http://ebooks.cambridge.org/ebook.jsf?bid=CBO9780511558887 Emigration from the UK, 1870-1913 and 1950-1998 Timothy J. Hatton Australian National University and University of Essex from European Review of Economic History http://ereh.oxfordjournals.org/content/8/2/149.full.pdf+html?sid=4edbd32d-8637-417b-a651-1804ac220ac2 Skilled and unskilled wage differentials and economic integration, 1870-1930 Concha Betran and Maria A. Pons Universidad de Valencia, from European Review of Economic History http://ereh.oxfordjournals.org/content/8/1/29.full.pdf+html?sid=4edbd32d-8637-417b-a651-1804ac220ac2 Economic self-interest or cultural marginality? Anti-immigration sentiment and nativist political movements in France, Germany and the USA Joel S. Fetzer Published online http://www.tandfonline.com/doi/pdf/10.1080/136918300115615  How Much Do Immigration and Trade Affect Labor Market Outcomes? George J. Borjas, Richard B. Freeman, Lawrence F. Katz, John DiNardo and John M. Abowd  How Much Do Immigration and Trade Affect Labor Market Outcomes? George J. Borjas, Richard B. Freeman, Lawrence F. Katz, John DiNardo and John M. Abowd Immigration Phobia and the Security Dilemma By Mikhail A. Alexseev San Diego State University  How Much Do Immigration and Trade Affect Labor Market Outcomes? George J. Borjas, Richard B. Freeman, Lawrence F. Katz, John DiNardo and John M. Abowd  How Much Do Immigration and Trade Affect Labor Market Outcomes? George J. Borjas, Richard B. Freeman, Lawrence F. Katz, John DiNardo and John M. Abowd  How Much Do Immigration and Trade Affect Labor Market Outcomes? George J. Borjas, Richard B. Freeman, Lawrence F. Katz, John DiNardo and John M. Abowd  How Much Do Immigration and Trade Affect Labor Market Outcomes? George J. Borjas, Richard B. Freeman, Lawrence F. Katz, John DiNardo and John M. Abowd  How Much Do Immigration and Trade Affect Labor Market Outcomes? George J. Borjas, Richard B. Freeman, Lawrence F. Katz, John DiNardo and John M. Abowd  How Much Do Immigration and Trade Affect Labor Market Outcomes? George J. Borjas, Richard B. Freeman, Lawrence F. Katz, John DiNardo and John M. Abowd  How Much Do Immigration and Trade Affect Labor Market Outcomes? George J. Borjas, Richard B. Freeman, Lawrence F. Katz, John DiNardo and John M. Abowd  How Much Do Immigration and Trade Affect Labor Market Outcomes? George J. Borjas, Richard B. Freeman, Lawrence F. Katz, John DiNardo and John M. Abowd  How Much Do Immigration and Trade Affect Labor Market Outcomes? George J. Borjas, Richard B. Freeman, Lawrence F. Katz, John DiNardo and John M. Abowd  How Much Do Immigration and Trade Affect Labor Market Outcomes? George J. Borjas, Richard B. Freeman, Lawrence F. Katz, John DiNardo and John M. Abowd  How Much Do Immigration and Trade Affect Labor Market Outcomes? George J. Borjas, Richard B. Freeman, Lawrence F. Katz, John DiNardo and John M. Abowd  Skilled and unskilled wage differentials and economic integration, 1870-1930. Concha Betran and Maria A. Pons Universidad de Valencia, from European Review of Economic History  Immigration Phobia and the Security Dilemma. Mikhail A. Alexseev San Diego State University from Journal of Economic History  Immigration Phobia and the Security Dilemma. Mikhail A. Alexseev San Diego State University from Journal of Economic History  Immigration Phobia and the Security Dilemma. Mikhail A. Alexseev San Diego State University from Journal of Economic History  Immigration Phobia and the Security Dilemma. Mikhail A. Alexseev San Diego State University from Journal of Economic History  Economic self-interest or cultural marginality? Anti-immigration sentiment and nativist political movements in France, Germany and the USA. Joel S. Fetzer  Economic self-interest or cultural marginality? Anti-immigration sentiment and nativist political movements in France, Germany and the USA. Joel S. Fetzer  Economic self-interest or cultural marginality? Anti-immigration sentiment and nativist political movements in France, Germany and the USA. Joel S. Fetzer  Economic self-interest or cultural marginality? Anti-immigration sentiment and nativist political movements in France, Germany and the USA. Joel S. Fetzer  Economic self-interest or cultural marginality? Anti-immigration sentiment and nativist political movements in France, Germany and the USA. Joel S. Fetzer  Economic self-interest or cultural marginality? Anti-immigration sentiment and nativist political movements in France, Germany and the USA. Joel S. Fetzer
Saturday, January 18, 2020
Illegal downloading is commonly known as piracy, it describe that the steeling music from artists, songwriters, musicians, record label employees and others whose hard work and great talent who make music possible. Nowadays, downloading music is available for everyone on internet. However, it is still illegal. Downloading music on internet is what most people are doing because they do not have to pay, and they can choose only the songs they want to have. Unlike CDs which we have the whole album which might contain the songs that we do not want to listen to, plus we have to pay for it.However, it is not always a good thing, it might be good for the people who download the music, but what about the music industry? Is it killing the industry, or does it have profits on it? This paper will discuss both pros and cons of piracy downloading on the Music Industry. One of the most important influences that internet piracy has had on the music industry is the sale of retail CDs. Until the past few years, CD sales were one of the key things that music industry insiders used in order to find out which musicians and albums were the most popular with the public.As the worldÃ¢â¬â¢s technology has been growing, it made the digital music and internet piracy growing too, sales of retail CDs dropped amongst younger consumers to such an extent that the best selling CDs on the market began to bear very little resemblance to the music that was actually popular with the young listeners that form the backbone of the music industry. For example, Bob DylanÃ¢â¬â¢s album Modern Times quickly became the number one best seller when it was released in 2006, despite the fact that none of his tracks were highly requested on mainstream radio programs or popular with younger listeners.The most well-known case that involves internet piracy and the music industry was when a group of major recording companies took peer-to-peer file sharing service Napster to court for facilitating copyright inf ringement in the year 2000. After the increasing of the internet piracy, A&M Records and other record companies sued Napster on three separate claims, and it was successful. These claims included accusations that Napster was response for allowing users to infringe upon existing copyrights and were even encouraging users to download unlicensed copyrighted materials.When the recording industry won this landmark lawsuit, Napster stopped offering their file sharing services to users, and soon their company failed. The Institute for Policy Innovation make a conclusion that global music piracy causes $12. 5 billion of economic losses every year, 71,060 U. S. jobs lost, a loss of $2. 7 billion in workers' earnings, and a loss of $422 million in tax revenues, $291 million in personal income tax and $131 million in lost corporate income and production taxes.Today, most people who download music illegally do it by using new peer-to-peer networks like BitTorrent. The BitTorrent protocol is for of handling a lot of data very quickly and is very popular for people who upload and download copies of movies and television programs that have no license. In more recent years, dozens of major record labels and Hollywood studios have begun offering legal videos and tracks through BitTorrent in order to distribute their content on their own terms and avoid the pirating of their content.The Institute for Policy Innovation concludes that global music piracy causes $12. 5 billion of economic losses every year, 71,060 U. S. jobs lost, a loss of $2. 7 billion in workers' earnings, and a loss of $422 million in tax revenues, $291 million in personal income tax and $131 million in lost corporate income and production taxes. However, there are some profits that the music industries get from the music piracy. One of it is that older music is still available. Because of the way contracts are constructed, artists do not own their own musicÃ¢â¬ârecord labels do.So when artists that change labels, their new label is not allowed to produce the albums the artist made on the old label, and if the old label decides not to release the songs, the music is dead. Music downloading is the only way for people to access these old dead songs. It can also make the artists still be famous over time because people still listen to their music even if they are obsolete. Another positive thing is that the not well-known artists become more famous, and their music albums also have better sales. 1. 87% of the entire music industry was controlled by 4 record companies. But most artists arenÃ¢â¬â¢t signed to these labels. As the results, most artists do not get radio play, and their music videos are usually in low quality and they are not usually shown on the television. Music downloading is great for lesser known artists to get the chance to be more famous. Most people wonÃ¢â¬â¢t buy music they have not listened to. Music Piracy allows people who download music to experiment the unkno wn artists.This kind of experimentation cannot hurt the industry, it helps the industry instead. As people would not have bought the music if they cannot download it, but downloading and having the music may either make them realize they like the music, and buy the albums, or share the music to their friends, who then might like the music, and by the album, or even go to the concert. These smaller, independent artists have been on the rise in the past several years, and they also make profits to their industry. According to the RIAA, only 15% of albums make money.However, most record label contracts require that all costs for making the album be returned to the company, meaning that 85% of artists are in debt to their company after the records are released. Most artists repay this debt through money they got during concerts. And people who found out the artists through piracy may like the music enough to go to the concerts. The RIAA Consumer Profile in 2005 showed that CD sales at c oncerts have risen, it came from more people that go to join the concerts and more people that join these concerts do not own these CDs; both of this all came from online music downloading.From my experiences, I usually download music from internet, and when there is some artist I really like, I will become their fans and buy their albums. It also makes me know more artists that I never know of, and that is how it makes them famous. This is not just happening to me, it also happens to most of my friends. These facts prove that the music downloading is not all bad, but it might be to some music industries which are not so famous Even if music Piracy is illegal, it is very hard for someone to control or forbid people from doing it.It becomes part of the music society, everyone downloads music from internet. Some people do not even know that it is illegal because when they did it, nothing happened, no punishment or anything. However, it is also a good thing it benefits many things, bot h to the consumers and the industries. It might be bad for the industry in few years ago, but now people start to get use to it and make profits from it. Artists actually get more famous from it.
Friday, January 10, 2020
In the past 10 years, the term Ã¢â¬Å¾Going GreenÃ¢â¬ gains not only public and media attention but also encourages companies and business to change their ways of running. The question you would probably ask now is why? Lets first concentrate on this simple question, what is going green? Going green is the idea of change which would influence in decreasing pollution saving animals and overall our planet. The environment awareness keeps on growing and growing every single year. Now lets concentrate on Ã¢â¬Å¾why? Ã¢â¬ . An ordinary person, lets say his name is Ben, heard about the concept of going green, he liked the idea and he tries to change a little bit his daily routine. Ben doesnÃ¢â¬â¢t want to flip his life around a idea, but he tries to save energy, water maybe recycle from time to time. It makes him feel good about himself. What he doesnÃ¢â¬â¢t realise is that by changing his way of thinking and acting he just became a part of one of the highest growing markets. Over 80% of people go green each year. Not everyone will keep on doing it. Lets take a random European country, Poland. Poland has over 40 million citizenÃ¢â¬â¢s, 32 million decide on going green, more than half of it drops down and doesnÃ¢â¬â¢t continue, we are left with 12-16 million, 22% of these people can afford a stay in a 4-5 star hotel, resort, now we are left with 3,3 million. Now answer yourself a question, when Ben goes on holidays with his withe to another city in Poland, which Hotel would he chose? The one that didnÃ¢â¬â¢t turn green, but still is a really good hotel with a nice view at the city or a hotel that supports his way of life and will make him feel better about himself. Its 3,3 million individuals which would probably pick the hotel that decided to change a little bit the ways of running. Going green is not only an advertised way of helping mother earth but can also can become a competitive advantage. Advantages Can become a money saving opportunity. Microsoft proved that turning off a computer or putting it into sleep mode after its been used can help the company in saving up to $90 per computer, within a range of a whole year. Imagining how many computers there are in a large corporation or a hotel. Lets say there are 250-300 computers in a hotel that is owned by a hotel branch, a single hotel saves up to $22,000 per year. Hilton right now owns 530 hotels. If they decided to implement such a small change they could save up to 11,6 million dollars. Going green can become a competitive advantage. Customers seem to chose products or services of the companies that tend to care about the environment over the same quality product or service from a different company. A company That decides to go green can count on so called tax benefits. Government tends to support companies which show evidence of implementing methods that would be beneficial to environment. Cutting Tax costs is one of the ways the government can support companies. This only happens when a company can cut their energy costs by 50%. Employee motivation. Employes tend to be more loyal to the companies which tend to care about the environment. Workers can also be more committed by participating in the activities which could help in maintaining sustainability. A repetition of that kind of activities can help the companies in recruiting better quality employes. The fact of implementing extra tasks to daily operation of a business can be a factor that will motivate employees and can make their work more efficient. Disadvantages The initial cost of going green can be very high. usually smaller businesses cannot afford to turn to go green. Solar panels for example are very expensive. We can notice the brake even after 3 years or more. Going green is more of a long term investment. In some cases switching to green methods can raise the value and the prices of services or products. Because of relatively high costs of implementing green methods some companies may be forced to higher the prices of products or cut costs in any other way to brake even quickly. In some cases customers can notice that a company is going only green to increase the good image of the company. Or says that they are green and at the end they sell unfriendly products to the environment. This is called Ã¢â¬Å¾Green WashingÃ¢â¬ .Ã If a consumer notice that the company is green washing than they can suffer really bad publicity. Conclusion Many famous companies are deciding to go green. Companies such as Mc DonaldÃ¢â¬â¢s, Starbucks, or Coca-Cola decided on going green. Hotel wise it is also a good idea. This action can bring new customers and can also make consumers loyal. it means that customers would be likely to come back to our hotels. It could help in building up a wide customer base which could help our company in raising advantage over our competitors. A company that decides to implement the whole concept of going green, has to be careful and maintain this way. Because if the public finds out that a company is saying that they went green, and doesnÃ¢â¬â¢t actually change anything, it can bring a lot of trouble to the company. It can build a bad image that is hard to erase. I am for going green. As it is becoming more and more popular sooner or later companies will have to go green.